Eveline van Zeeland
Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and Assistant Professor Design & Marketing at Twente University (faculty of Engineering Technology). Eveline is the author of the Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust. Van Zeeland is the winner of the PIM Marketing Literature Award 2020 in the Netherlands.
Impose a fine on the word data-driven!
A creator’s council, for the real creators
Leonardo da Vinci’s To Do List
A more innovative brain thanks to the Bullet Journal Method
Can we have a little more compassion?
Stretch your brain’s agility
A world designed for men
Why the boss in particular should say sorry after a lie
A wise lesson from science: How to turn something negative into something positive
Emo design is needed now more than ever
Zebra for sale
When knowledge no longer holds power
Would you want your daughter to marry a marketing man?
Why teachers can’t stand creative students
How do we bridge the Science-Practice gap?
Tomorrow is good: It’s time for a moral transition
Tomorrow is good: the magic of Disney and the tech world
Tomorrow is good: successful entrepreneurship in a meter-and-a-half economy
