Eveline van Zeeland
Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and Assistant Professor Design & Marketing at Twente University (faculty of Engineering Technology). Eveline is the author of the Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust. Van Zeeland is the winner of the PIM Marketing Literature Award 2020 in the Netherlands.
Tomorrow is Good: Design Thinking and Ethics
Tomorrow is good: 5 trends in consumer behavior that have a shadowy side
Tomorrow is good: By the time you get to the Moral Lab
Tomorrow is good: a happier tomorrow
Tomorrow is Good: The unforeseen ingredients for success
Tomorrow is good: 50 shades of fine
Tomorrow is Good: a choice guide for autonomous cars?
Tomorrow is Good: New DNA in retail – from shoppertainment to flagship museum
