Eveline van Zeeland

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Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and Assistant Professor Design & Marketing at Twente University (faculty of Engineering Technology). Eveline is the author of the Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust. Van Zeeland is the winner of the PIM Marketing Literature Award 2020 in the Netherlands.