Eveline van Zeeland
Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and Assistant Professor Design & Marketing at Twente University (faculty of Engineering Technology). Eveline is the author of the Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust. Van Zeeland is the winner of the PIM Marketing Literature Award 2020 in the Netherlands.
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Embracing failure
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Framing the future
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Where laws and design come together
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Parenting, the design thinking way
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Homesick for the future
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The human factor is central to the Fifth Industrial Revolution
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Social media ambassadors are out of date
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Why innovative education needs lectures
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A midlife crisis in the brain
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One, but not universal
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The relevance trap
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How a mosquito made my bathroom plastic-free
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Innovative magic Solar Team Twente: the connecting force
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Can Johnny Depp really do everything?
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Rethinking from visual illusions
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Innovative magic Solar Team Twente: the energy of electrical engineers
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Why do schools offer History but forget about Future?
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Innovative magic Solar Team Twente: structural sobriety
