Eveline van Zeeland
Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and Assistant Professor Design & Marketing at Twente University (faculty of Engineering Technology). Eveline is the author of the Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust. Van Zeeland is the winner of the PIM Marketing Literature Award 2020 in the Netherlands.
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Never let art look like social media
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Throw “21st-century skills” overboard!
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The battle between figures and change
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What to do when trust slips away
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Are you a philosophical whore-angel?
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Between hope and possibility
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Sexist behaviour of students exposes the core problems of governance culture
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Having to remember a lot makes it harder to choose healthy options
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What about specks on the horizon? You have to look up!
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Among managers, the stress of too many choices paralyzes professionals
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Inspiring teacher must be given time to let their passion flow
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What would Leonardo da Vinci do with our education system?
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Why doesn’t Booking.com turn off Google ads for hotels in Ukraine?
Learning from social experiments of the 19th century
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The best scientists are absolutely nuts
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Without dialogue, every innovation model is worthless
Impose a fine on the word data-driven!
A creator’s council, for the real creators
