![The roots of the future are in the past, the Maori say. Hoki Whakamuri kia anga whakamua - AI generated image](https://innovationorigins.com/app/uploads/2024/06/brewbart_The_roots_of_the_future_are_in_the_past_the_Maori_say._117e4be8-2b6e-413d-b104-bfa7e1ad07b6-678x380.png)
Eveline van Zeeland
Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and Assistant Professor Design & Marketing at Twente University (faculty of Engineering Technology). Eveline is the author of the Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust. Van Zeeland is the winner of the PIM Marketing Literature Award 2020 in the Netherlands.
![The roots of the future are in the past, the Maori say. Hoki Whakamuri kia anga whakamua - AI generated image](https://innovationorigins.com/app/uploads/2024/06/brewbart_The_roots_of_the_future_are_in_the_past_the_Maori_say._117e4be8-2b6e-413d-b104-bfa7e1ad07b6-678x380.png)
![Politician making a group insult, AI-generated image](https://innovationorigins.com/app/uploads/2024/05/brewbart_a_politician_in_a_public_spacespeaking_to_a_large_crow_13813cfc-13e5-451b-9b3b-adf2b6f3738e-678x380.png)
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Where laws and design come together
![](https://innovationorigins.com/app/uploads/2024/05/kids-783520_1280-678x449.jpg)
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Parenting, the design thinking way
![social media - AI-generated image](https://innovationorigins.com/app/uploads/2024/04/brewbart_someone_using_social_media_to_share_a_useless_opinion__4549f906-2fa6-49ee-b5f9-ac1a4e53fd54-678x380.png)
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Homesick for the future
![](https://innovationorigins.com/app/uploads/2024/03/brewbart_a_tall_woman_standing_strong_showing_her_biceps_amidst_1eac17ef-1a37-4275-a958-41263bd5bce0-678x380.png)
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The human factor is central to the Fifth Industrial Revolution
![image depicting a marketer in a company urging other employees to become social media ambassadors.](https://innovationorigins.com/app/uploads/2024/02/Screenshot-2024-02-16-at-22.37.00-678x385.png)
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Social media ambassadors are out of date
![Lecture hall, AI-generated image](https://innovationorigins.com/app/uploads/2024/01/brewbart_a_classical_university_lecture_hall_filled_with_hundre_4d73ca59-318a-44b9-92c3-e957056ecd7c-678x380.png)
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Why innovative education needs lectures
![](https://innovationorigins.com/app/uploads/2022/03/brain-g2006e0691_1920-678x407.jpg)
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A midlife crisis in the brain
![](https://innovationorigins.com/app/uploads/2023/11/klimaatmars-3-678x382.jpg)
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One, but not universal
![© Red Dot Design Museum in Essen](https://innovationorigins.com/app/uploads/2023/10/Red_Dot_Design_Museum_Essen_Exterior_CC_BY_Red_Dot_Design_Museum-678x509.jpg)
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The relevance trap
![](https://innovationorigins.com/app/uploads/2023/09/brewbart_a_piece_of_old-fashioned_yellow_soap_lying_on_a_shini_4fe7c5c3-736e-4a5a-a040-d3837bf17cbd-678x380.png)
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How a mosquito made my bathroom plastic-free
![](https://innovationorigins.com/app/uploads/2023/07/solar-team-twent-678x542.jpeg)
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Innovative magic Solar Team Twente: the connecting force
![Brightlands Pinkpop](https://innovationorigins.com/app/uploads/2019/03/unnamed-3-678x334.jpg)
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Can Johnny Depp really do everything?
![Duck or rabbit?](https://innovationorigins.com/app/uploads/2023/06/Screenshot-2023-06-30-at-22.13.26-678x425.png)
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Rethinking from visual illusions
![Sleutelen aan de zonneauto Solar Team Twente, foto: Lars Boertjes](https://innovationorigins.com/app/uploads/2023/06/stt2.png)
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Innovative magic Solar Team Twente: the energy of electrical engineers
![](https://innovationorigins.com/app/uploads/2023/05/brewbart_a_school_class_learning_about_the_future_photorealisti_1cee403f-826a-48d1-82e1-f896f5759339-678x380.png)
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Why do schools offer History but forget about Future?
![](https://innovationorigins.com/app/uploads/2023/05/auto-678x542.jpg)
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Innovative magic Solar Team Twente: structural sobriety
![The Museum of imperfection - AI-generated picture.](https://innovationorigins.com/app/uploads/2023/04/brewbart_a_museum_of_failed_products_4k_c1900a30-37ac-4f18-b4fc-4835b71d33c9-678x391.png)
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Perfectionism has no humor
![](https://innovationorigins.com/app/uploads/2023/04/brewbart_a_setting_in_a_start-up_office_photorealistic_real_you_3ac336c8-c721-479e-849f-a17f37c7308a-678x391.png)
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The algorithm of the innovation issue
![](https://innovationorigins.com/app/uploads/2023/03/Mechmockup_photo-by-MartehvdBrink-678x542.jpg)