© SIRE

I am a fan of the ‘be nice’-campaign of SIRE (#doeslief). Especially the ‘cold facts’ in the campaign appeal to the imagination: “146.571 tweets with the word ‘cancer’ in 2018“, “each year 8% of the public transport employees are spitted on“, “in 2018, 53.265 times the word ‘asshole’ was tweeted“, “100% of the referees are insulted“, and “72% of road inspectors regularly get shown a middle finger“. Unfortunately, the campaign is necessary; we are seemingly less and less nice to each other. #Benice

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About the author

Author profile picture Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and senior lecturer in Research & Technology at HAN. Eveline is author of Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust.