She more or less by chance became a teacher, made a name for herself with the Basisboek Neuromarketing and is the associate lecturer and the head of the research group Smart Marketing & Strategy at Fontys University of Applied Sciences. She knows everything about the ‘buy button’ in our brains and is now also a columnist for Innovations Origins, so she can offer us her own ‘sneak preview of the future’. An introduction to Eveline van Zeeland.
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