
Willemijn Brouwer
Willemijn Brouwer's mission is to unmask all facets of creativity and design. She writes with the credo: who wants to design the future must know the history. Willemijn works as a lecturer at TU Delft and as an independent trainer/consultant.


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Who wants to get rich with my idea?

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Implementing innovation? Failure assured!

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The most missed opportunity in creative thinking sessions

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Three musings on innovation

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Anxiety to act

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Want to be innovative? Then don’t ever ask for creative ideas

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This is the only difference between creativity and innovativeness

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Design Thinking alone won’t get a product to market

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Using things in a way they were not meant to be used

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What is the ‘box’ when it comes to thinking ‘outside the box’?

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2022: The year ‘hands’ make a comeback in innovation

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The value of a good brainstorm and how to make it work next time

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Working digitally is disastrous for innovation
