Willemijn Brouwer
Willemijn Brouwer's mission is to unmask all facets of creativity and design. She writes with the credo: who wants to design the future must know the history. Willemijn works as a lecturer at TU Delft and as an independent trainer/consultant.
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Implementing innovation? Failure assured!
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The most missed opportunity in creative thinking sessions
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Three musings on innovation
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Anxiety to act
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Want to be innovative? Then don’t ever ask for creative ideas
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This is the only difference between creativity and innovativeness
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Design Thinking alone won’t get a product to market
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Using things in a way they were not meant to be used
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What is the ‘box’ when it comes to thinking ‘outside the box’?
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2022: The year ‘hands’ make a comeback in innovation
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The value of a good brainstorm and how to make it work next time
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Working digitally is disastrous for innovation
