Sensoren onder de grasmat in de Johan Cruijff ArenA © Holland Innovative

As the Dutch football competition is approaching its boiling point with both PSV and Ajax fighting for the championship, Eindhoven and Amsterdam are closer than ever to each other when it’s about football. It is partly thanks to an Eindhoven ‘data biologist’ that the pitch in the Johan Cruyff ArenA is as perfect as it can get. And that the turf – straight from Heythuysen in Central Limburg – only needs to be replaced once a year, instead of the original three times. Even if in the middle of the football season a gigantic show by U2 or the Amsterdam Dance Event passes by. The ArenA is more than just a football temple: it’s a venue for a wide variety of activities. Ajax is not the only tenant.

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.