Imagine that as a start-up you have an innovative idea that will do away with the hassle of face masks and plexiglass. E.g., an advanced piece of protective equipment to guard against the coronavirus. You make a preliminary prototype and show it to a few people whom you trust. They are enthusiastic. You then need to develop your idea further into a marketable product. Except that generally, few people are able to that on their own. For starters, there’s a piece of electronics in there that you can’t miniaturize yourself, you need to have some software written. Plus, you have to look for materials with the necessary specifications. You also have to find funding for developing it further. And that’s when it gets all a bit nerve-racking.
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