I spent the very last day of 2019 at Clos Lucé. The castle in the idyllic Loire region in France where Leonardo da Vinci spent the last years of his life. It had an impact on me. In the weeks that followed, I noticed how da Vinci’s name casually popped up as an example in my discussions on Design Thinking. When a structural pattern emerges in casual examples, it’s time to consider it in more depth. I realized that Leonardo da Vinci (1452-1519) is perhaps the greatest Design Thinker who has ever walked on this planet.

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About the author

Author profile picture Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and senior lecturer in Research & Technology at HAN. Eveline is author of Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust.