As a young girl, Milou Knierim (26) wanted to become a fashion designer and would spend hours drawing. But in the end, she chose to go to law school. However, you really can’t deny what’s in your blood and becoming a lawyer wasn’t really what she wanted to do anyway. During her law studies, she left for Istanbul when she was 21 together with a friend with the ambition of setting up her own clothing line. They went there in search of a manufacturer for the clothes that they wanted to make. This was when Daylliance was born.

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About the author

Author profile picture Erzsó Alföldy is a versatile and experienced journalist with a background in science and culture. Writes about sustainability, the energy transition and equal opportunities for women in the labour market. Follows closely the developments in her native Hungary. For Innovation Origins she is currently producing a series of articles on female entrepreneurship and the funding gap'.