“Stay at home”, is the motto in this day-and-Corona-age. “It’s a message that resonates better, especially to children and adolescents, when PSV player Denzel Dumfries says it than when a mayor or a minister does so”, says Damian Bott, manager marketing and media at PSV. Together with their premium partners, ASML, Philips, VDL, Jumbo, and High Tech Campus Eindhoven, PSV set up the virtual meeting place #PSVWestandtogether in three days. It symbolizes what the collaboration stands for, says Bott: “Unity gives Power; we are there for each other, even in these difficult times.”

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About the author

Author profile picture Corine Spaans is a writer. She is particularly interested in the stories of the people behind the innovations and has a passion for sport (innovation).