Herbi Clean has already got the local environment on its side. The Polish start-up is located in Bialystok, near the border with Belarus and the Białowieża National Park with one of the few and oldest low-altitude forests in Europe. The perfect spot for a manufacturer of cleaning products which are made from what is out there in the environment.

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About the author

Author profile picture Maurits Kuypers graduated as a macroeconomist from the University of Amsterdam, specialising in international work. He has been active as a journalist since 1997, first for 10 years on the editorial staff of Het Financieele Dagblad in Amsterdam, then as a freelance correspondent in Berlin and Central Europe. When it comes to technological innovations, he always has an eye for the financial feasibility of a project.