I had no idea you could be anti time, but it is possible. In fact, that’s a reference to the Dutch title of a booklet about the Mastboomhuis museum. The Mastboomhuis is the only Dutch example of a historic house ‘suspended in time.’ A form of preservation where everything, including the neglected repairs and leftover piles of mail, remains exactly the same as it was left. It is an enchanting experience, wherein you physically step back in time. Back into the life of Henri Mastboom. As such, the rather ill-tempered Henri was quite averse to progress. He was literally anti time.

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About the author

Author profile picture Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and senior lecturer in Research & Technology at HAN. Eveline is author of Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust.