Katja Hilckmann, Inge Dinnessen, © EY

Maybe because we all know the romantic side of start-up-life a little bit too well, we tend to forget to think about the financial side. How to get money to get your business started? Katja Hilckmann, EY Associate Partner, and Inge Dinnessen, EY Manager, show us that every phase in your development asks for a different approach. Like: Don’t go to a traditional bank in your first phase, and never pay a subsidy advisor up front.

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.