Why we write about this topic:

In our Sunday newsletter, we, as editors, look back on the past seven days. We do this on the initiative of our cartoonist Albert Jan Rasker. He chooses a subject, makes a drawing, and we take it from there.

Good intentions, greenwashing, or drop in the bucket; whatever the case, Coca-Cola regularly invests in developments that could make their most important products a little less harmful. A few years ago, we reported that the Brightlands start-up Ioniqa was allowed to work on making Coke bottles from recycled plastic. And now there is the news that two renowned universities will try to capture CO2 and turn it into Coca-Carbonic Acid.

I had to search for it for a while, but “Taste the Feeling” is Coca-Cola’s official slogan. Of course, this new bubbles feature fits right in with that. If the user’s feeling is good, the drink will taste better. Albert Jan Rasker wonders – rightly so – whether side effects are not to be expected with that feeling. The marketing department still has a job to do.

Earthquakes

Unfortunately, there was also less cheerful news. In addition to the ongoing war in Ukraine, there were earthquakes in Syria and Turkey. It prompted us to look at ways technology and science can help mitigate or even prevent new misery. Check out these articles to find out more:

Rats can find people in earthquake zones. But how do you find the rat again?

Why precisely predicting an earthquake is so complicated

Tech solutions help limit the aftermath of an earthquake

And from 2020: Animals can feel an earthquake coming after all

There was more…

We also had our focus – as always – on all those people and organizations working to address the big challenges of our time. Here’s this week’s “your sneak preview of the future” from this week:

These five start-ups are digitalizing manufacturing like never before

NEFFA aims to make sewing obsolete in the fashion industry

Clear.bio tackles diseases of affluence with data-driven nutritional advice

Intel’s new chip factory in Magdeburg is in jeopardy

SEASOGOOD’s tuna does not come from the sea, but from the land

Would you rather make your own selection? Here’s our complete overview.

Enjoy your Sunday, and look forward to an innovative week!