Grammy Award-winning singer-songwriter Christina Aguilera becomes Co-Founder and Chief Brand Advisor for Playground, a sexual wellness brand focusing on women’s sexual health and pleasure. Joining forces with CEO Catherine Magee and Chief Product Officer Sandy Vukovic, Aguilera aims to create an open dialogue, break stigmas, and improve sexual wellness through FDA-approved intimacy products.
A Brand Championing Women’s Sexual Wellness
Playground’s mission is to make sexual wellness an integral part of women’s everyday lives. A staggering six out of ten women reportedly struggle with arousal issues and sexual discomfort. By investing in their sexual experiences, women can improve their mood, health, and intimate relationships. Aguilera’s involvement as Co-Founder and Chief Brand Advisor further emphasizes the brand’s commitment to a woman-owned business that speaks to women with an informed perspective on their specific sexual pleasure and health needs.
CEO Catherine Magee highlights Aguilera’s role in championing female sexuality, stating, “She has always proudly embraced her sexuality and has been unafraid to share it with her fans through her music or her own voice”. Aguilera’s partnership with Playground follows other celebrities like Lily Allen and Demi Lovato, who have also ventured into the sexual wellness space.
Playground’s unique and sustainable intimacy products
Playground’s debut collection of personal lubricants is designed to address women’s sexual pleasure needs. As the first and only FDA-approved personal lubricant, the brand features four unique experiences: “Love Sesh,” “After Hours,” “Mini Escape,” and “Date Night”. The lubricants are made with plant-based ingredients that are clean, vegan, and free of harmful substances. The products also boast the most sustainable packaging in the personal lubricant market, with bottles containing 50% PCR materials and 100% recyclable packaging.
Playground’s focus on women’s unique needs and desires sets it apart from other sexual wellness brands. The debut collection of libido-enhancing lubricants is designed to arouse all five senses and multiple erogenous zones, amplifying a woman’s mood, mind, and libido. The products are clinically tested, clean, vegan, pH-balanced, and contain proprietary ingredients for a long-lasting, silky, and soothing experience.
Empowering women through sexual wellness
Playground’s CEO, Catherine Magee, emphasizes the importance of addressing women’s sexual experiences, which have long been misunderstood and underserved. The brand seeks to empower and inspire women to enhance their sexual experiences with products they can enjoy as much as their favorite beauty items. By using clean ingredients and sustainable packaging, Playground is committed to providing high-quality sexual wellness products while reducing its environmental impact.
With Christina Aguilera’s involvement as Co-Founder and Chief Brand Advisor, Playground is set to make a significant impact on the sexual wellness industry. Championing women’s sexual health and pleasure, the brand is poised to redefine how women view and engage in their own sexual experiences, making sexual wellness a vital aspect of overall well-being.
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