
Yuxi Nie
Dr. Yuxi Nie is a researcher-lecturer at Fontys University of Applied Sciences, executing the research project "Towards a communicative strategy that guides Brainport companies to do business with China in a growing digital business context". Business relations between Brainport organizations and their partners based in China have been growing rapidly. Probing the geo-political, intercultural and digital challenges, this project explores the Sino-Dutch corporate communicative strategies and aims to develop effective communication strategies for organizations in Brainport. This two-year Hbo-postdoc project started in 2022 and is funded by Regieorgaan SIA, part of NWO, the Dutch Research Council.


Analysis
Keeping in touch with China from Brainport

Analysis
An economic China and its bilateral relations with Europe: exploring commonalities and differences in Dutch and English news representation

Analysis
Restoring Economy and Defusing Risks: Reviewing China’s Two Sessions

Analysis
China’s Focus in 2023: A Return to Pragmatism?

Analysis
Among Today’s Chinese Professionals in the Netherlands: What is Guanxi?

Analysis
Hurdles on the road to innovation: China as a Partner, Competitor, and Rival

Analysis
On EU-China bilateral relations: Is there such a thing as strategic decoupling?

Analysis
The Digital Shiftings in Sino-Dutch Business Communication

Analysis
China 2022: Business under Dynamic Covid-zero Policy

Analysis
Intercultural Dialogues between Dutch and Chinese Businesses: Are we speaking the same language?
