Minister for Economic Affairs Henk Kamp is leading an economic mission to the American West Coast. Through several startups, professor Maarten Steinbuch and a demonstration by the Stella Lux solar car, Eindhoven is well presented during the mission.

Kamp visits the Consumer Electronics Show (CES) in Las Vegas today, and afterwards he will be heading to California until Tuesday 10 January. He will be accompanied by Prince Constantijn of the Netherlands, Special Envoy for StartupDelta, an organization representing the interests of the Dutch startup ecosystem.

More than 100 Dutch companies and knowledge institutes, mostly from the high-tech and startup sector, will join the trade mission of the Dutch government to explore new collaborations with American partners in the fields of photonics, smart mobility and energy storage.

The company visits, network events, bilateral and roundtable chats with potential US business partners and investors will take place in Las Vegas during CES. The CES is the largest trade show for consumer electronics in the world. After CES, the trade mission continues to San Francisco and San José (Silicon Valley) with visits to Stanford University and the University of California, Berkeley.

Kamp: “The Netherlands is one of the top European countries in the field of innovation and boasts one of the most competitive economies globally. Our entrepreneurs have a lot to offer when it comes to technology. With that in mind, we are delighted to bring a large delegation of ambitious companies and promising startups to the world’s largest technology trade show and on the subsequent visit to the most innovative region in the world.”

His main goal is to support innovative Dutch companies that focus on smart and clean mobility, robotics, photonics and energy transition in showcasing their product or service and to help them build and expand their American network. “As Dutch companies are at the forefront of these fields, we see many opportunities for cross-fertilization. We further aim to bring home the latest and most innovative technologies and information. This will benefit the Netherlands through extra income generation and job creation.”

Amber, VanBerlo, Manus VR, ATO Gear, VDL, Sendcloud, NXP, E-Senses, Liquavista, Shapeways and Utomik are attending the CES

Yesterday, Thursday, January 5, Kamp kicked off the economic trade mission with a visit to CES, the largest and most important technology trade show in the world. The trade show showcases the latest products, solutions and innovations in the field of consumer electronics. From Eindhoven, startups and companies like Amber, VanBerlo, Manus VR, ATO Gear, VDL, Sendcloud, NXP, E-Senses, Liquavista, Shapeways and Utomik are attending the show. This year’s CES will see the first ever Holland Startup Pavilion, which is shared by 30 Dutch startups.

Kamp Constantijn CES

On Sunday, January 8, Minister Kamp will visit the Laguna Seca Race Trackway to witness Dutch solar car Stella Lux race on this famous circuit. “Stella Lux embodies all the parts of the mission from robotics and photonica to smart mobility and energy technology.” It will be a busy week for the Stella team. Stella Lux and its team members will attend several events like a Smart E-mobility conference, a conference at Stanford where Maarten Steinbuch will speak, a visit at Prospect SV and VDL and many more small stops.

Stella-Lux and Stella

On Monday, January 9, Minister Kamp will speak with California Secretary of Environmental Protection Matt Rodriquez. He will also hold a keynote at the Smart Mobility Conference in San Francisco on the leadership role of the Netherlands in promoting clean and smart mobility. Minister Kamp will visit Berkeley in the afternoon to speak to 100 students about entrepreneurship and especially about the Dutch way of doing business. Also, TU/e-professor Maarten Steinbuch will deliver a keynote.

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.