When the Utrecht-based startup Qoobi attended last year’s CES Awards in Las Vegas, they received the best possible endorsement for their newly developed product, a speaker-like device that converts digital track to analogue signal: Musician Stevie Wonder was making his way through the noisy exhibition hall, heard the sound from the Qoobi ONE and stopped to investigate.

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About the author

Author profile picture Erika van der Merwe is a writer. She is exploring Eindhoven’s exciting world of tech and innovation. As a non-native tech speaker, she finds ways to understand and present the many abstract and technical concepts generated in this busy region. She loves to discover the human aspect in every story.