On Thursday November 9th, the Philips Stadium is the stage for the World Cup qualification for sport startups. Eindhoven based Sport eXperience then organizes its annual Sport Business Day. On this day, the European Qualification of the Sports Tech World Cup takes place. 15 European sport startups get the opportunity to present themselves in the dressing room of PSV to jury and investors. The winner goes to Silicon Valley for the World Cup.

In addition to qualifying, 70 international sport startups present themselves to board members, distributors, investors, marketers, sports companies, athletes and students. From other European countries, Sport eXperience ambassadors invite startups to travel to Eindhoven. Sport eXperience works with country pavilions to allow visitors to experience a journey through sports innovation in Europe.