Etulipa, a Dutch startup company in reflective digital outdoor displays, changes from pilot production to mass production in cooperation with United Radiant Technology in Taiwan, manufacturer of LCD small screen displays.

Etulipa – one of the winners of E52’s Gerard & Anton Awards – has had a relatively long period of preparation and development. Hans Feil, founder of Etulipa: ‘The cooperation with URT enables us to manufacture our first reflective screens for our first customers. After 4 years of development we are very excited to change from pilot production to mass production and show digital paper at large sizes.”

Etulipa develops reflective displays that reflect sunlight just like paper. The reflective displays are based on the electro wetting technology, which enables highly reflective displays. URT develops and manufacturers non mobile LCD displays panels and modules for over 25 years.

Etulipa brings the first reflective product to the market for out of home advertisement applications. With environmental benefits such as low power consumption and a firm reduction of light pollution, this overcomes the disadvantages of LED displays. This technology enables displays wherever digital advertising through LED is not allowed.

Etulipa and URT co-operate in the development of the production equipment for electro-wetting displays. URT states: “It is a unique business opportunity for us to stay ahead by innovation and thereby to expend our markets”

Etulipa is located at the High Tech Campus in Eindhoven.

Independent

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