A group of designers was asked to create a 36.5 seconds video with the Eindhoven “vibes”. Together they build Eindhoven’s new city branding campaign to Share the Vibe. Earlier this year, e52 portrayed the work of Raw Color, Niels Hoebers and Bart Hess. Image makers from Eindhoven have been invited to share their feelings and commitment to Eindhoven with the world. Today, Mike Roelofs displays his portrait of the city.

Schermafbeelding 2016-02-26 om 16.29.29Photographer and videographer Mike Roelofs creates socially engaged, wide-ranging works of art, from photographic portraits to international reports about climate change. He travels the world for his job and no matter how lovely the places he visits, he loves coming home. In his words: “It is good to see how everyone is doing what they can to improve Eindhoven, to see the people living here all work together. And how the city has stayed true to itself. A city full of real characters who are here to stay, who are part of what makes the city unique.”

Subscribe to IO on Telegram!

Want to be inspired 365 days per year? Here’s the opportunity. We offer you one "origin of innovation" a day in a compact Telegram message. Seven days a week, delivered around 8 p.m. CET. Straight from our newsroom. Subscribe here, it's free!


A whole gamut of Eindhovenaren from which he distilled an image of the average Eindhoven resident. Yet so many beautiful people, this asks for a longer version. Who knows… someday.

Read more about #sharethevibe

All video are here: www.eindhoven.video



Support us!

Innovation Origins is an independent news platform that has an unconventional revenue model. We are sponsored by companies that support our mission: to spread the story of innovation. Read more.

At Innovation Origins, you can always read our articles for free. We want to keep it that way. Have you enjoyed our articles so much that you want support our mission? Then use the button below:


Personal Info

About the author

Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.