Nickelodeon is launching an augmented-reality (AR) app that will let kids see slime, blimps, SpongeBob, and other special effects specially timed with the network’s programming. Munich based Eyecandylab is Nickelodeon’s technology partner; it has offered its augmen.tv technology for the video-based augmented reality moments in Screens Up.

The app is a mix of eye-popping Augmented Reality content synced with TV moments and fun features including mini-games and AR stickers. The free companion app immerses Nickelodeon fans in its tv show through AR delivered to mobile devices.

Subscribe to our Newsletter!

Your weekly innovation overview Every sunday the best articles of the week in your inbox.

    During the broadcast, kids will be prompted by their TVs to use the app, in which they can vote on the outcome and affect the show, play trivia, polls, games, all synced to the broadcast, and unlock AR stickers. Nickelodeon says the app will allow kids to keep playing with some of the augmented-reality effects and games after the broadcast as well. Other scheduled events may also make use of Nickelodeon’s app.

    In addition to AR experiences, Nickelodeon is also developing virtual reality experiences. Nickelodeon’s Entertainment Lab debuted Slime Zone, its first social virtual reality experience at IMAX VR centers globally in 2018, and recently announced a financial investment in Dreamscape Immersive, the location-based VR startup.

    Support us!

    Innovation Origins is an independent news platform that has an unconventional revenue model. We are sponsored by companies that support our mission: to spread the story of innovation. Read more.

    At Innovation Origins, you can always read our articles for free. We want to keep it that way. Have you enjoyed our articles so much that you want support our mission? Then use the button below:

    Doneer

    Personal Info

    About the author

    Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.