(video below)

Straight from Milano, where he celebrated the success of “May I have your Attention, Please?” until recently, Maarten Baas is back in Eindhoven. With his whispering machines, Baas has the main floor in the Kazerne, the design gallery and restaurant in the Paradijslaan.

Subscribe to IO on Telegram!

Want to be inspired 365 days per year? Here’s the opportunity. We offer you one "origin of innovation" a day in a compact Telegram message. Seven days a week, delivered around 8 p.m. CET. Straight from our newsroom. Subscribe here, it's free!


In 2017, the Netherlands celebrates 100 years De Stijl. With a large exhibition, Kazerne joins the theme year Mondriaan to Dutch Design. The podium for design surpasses the external characteristics of De Stijl, like the straight lines and primary colours. The focus is on content: the blending between form and function, and the search for a universal language to interpret the contemporary society. Together with the designers and the audience, Kazerne tries to pierce through the zeitgeist and to predict which designers and labels will survive the ravages of time.

Be sure to visit the small side-chamber where Jelle Mastenbroek built his data orchestra. To be activated with any chip card, resulting in your personal data generated music.

Featuring in New Icons: Atelier NL (t.e.), Maarten Baas (Lensvelt), Joost van Bleiswijk, David Derksen, Studio Drift, Jella Lena van Eck, Piet Hein Eek (Social Label), Jalila Essaïdi, Dave Hakkens, Arne Hendriks, Chris Kabel (Label/Breed), Jelle Mastenbroek & OWOW, Christien Meindertsma (Label/Breed), Bertjan Pot (Weltevree), Wieki Somers (t.e.), VANTOT (Envisions), Emma Verhoeven, Edwin Vollebergh (Social Label), Marcel Wanders (Moooi)

New Icons, de Kazerne


Support us!

Innovation Origins is an independent news platform that has an unconventional revenue model. We are sponsored by companies that support our mission: to spread the story of innovation. Read more.

At Innovation Origins, you can always read our articles for free. We want to keep it that way. Have you enjoyed our articles so much that you want support our mission? Then use the button below:


Personal Info

About the author

Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.