Employees at Flight Forum have another full month to get to know the e-bike, starting for one week. In this way, the business park at the airport hopes to offer employees an alternative to the car. This is part of a campaign that “encourages to leave the car a couple of times a week and instead to take the (electric) bicycle”. So far there are almost one hundred participants, who have already cycled some 3300 kilometres all together.

“Despite its favourable location for car traffic directly on the A2, Flight Forum is experimenting with alternative ways of business mobility and reducing traffic density,” says a spokesman. “Spatial modifications to the road structure, such as new crossing points and signing for cyclists, contribute to the ambition to create an attractive working environment for our employees.” The “Your bike counts” campaign allows employees of companies at the Flight Forum or Eindhoven Airport business park to get acquainted with electric bikes for a week free of charge. Participants compete against each other in a team competition. And if they like the e-bike, participants can buy a model of their choice at a substantial discount.

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.