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CityLegends wants to use a €1 million seed funding round to broaden its marketing efforts and user base across Western Europe and kick off its go-to-market strategy on the U.S. West Coast. The ultimate goal is to get the attention of an estimated one billion sports and culture fans through the company’s app and platform.

  • One million euros in funding for CityLegends.
  • The Eindhoven-based start-up wants to use the money to expand in the U.S.

The funding was offered by a syndicate of investors, including LeanSquare, LUMO Labs, imec.istart, Dutch Sport Tech Fund and industry expert and angel investor Matthieu de Clercq. CityLegends is a community platform where urban athletes and artists can compete and meet; it works in partnership with other urban sports brands. Next to the marketing effort, the funding will facilitate the refinement of its in-app premium model, introducing more features.  

Clips, spots, and jams

CityLegends’ platform empowers athletes by discovering and sharing their “clips,” “spots,” “jams” and contests. Athletes create content to participate in diverse contests connected to a global ranking system, fostering a competitive ecosystem of urban esports. With that, the platform offers opportunities to win digital achievements, merchandise, cash prizes, and even access to World Cup qualifiers in the physical world. 

In its pursuit to strengthen urban sports worldwide, CityLegends helps cities become more sustainable and involves brands within these communities. CityLegends collaborates closely with brands, municipalities and governments to better understand the ecosystem, secure funding, and unlock opportunities through its urban institute, LINES by CityLegends.

“We are forging the platform for the local and global community of unbound urban athletes and artists,” said Jimmy Hermans, co-founder and CEO of CityLegends. “CityLegends is all about video-driven content, exploring new spots, and connecting with others. We are building the world’s largest global community based on the needs of our community.”

“LeanSquare is delighted to support CityLegends, as our mission includes catalyzing innovation and driving impact,” said LeanSquare Investment Manager Bertrand Joiret. “CityLegends perfectly embodies these values by pushing the boundaries of technology to make urban sports more accessible, exciting and connected than ever.”

Matthieu de Clercq, angel investor, expressed his enthusiasm for CityLegends’ vision: “CityLegends’ commitment to uniting urban sports and culture enthusiasts is done in a highly innovative way and fits numerous locations across the world. I believe in their potential to revolutionize this landscape and create a global community that inspires and connects.”