Arion, the Eindhoven based Sports Startup, has won the National Sportinnovator Prize, and was awarded not only €50.000 in cash but also gets the opportunity to help prepare the Dutch athletes for the Olympics in Tokyo 2020.

Sportinnovator is an initiative that aims to stimulate the sports industry and the supporting ecosystem in the Netherlands. “Thanks to this platform we have been able to reach out to a wider network of industries, knowledge institutes and expertise partners”, says Arion CEO Andy Statham. “This prize means we’re able to work together with these new partnerships and help fund work that contributes to athletes preparations on the road to the 2020 Olympic Games in Tokyo.”

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Arion will be used to track some of the top and highest potential athletes in the Netherlands during their training. Through this, they will gain insights into their current running technique, form and training program. Statham: “We’ll examine how and where changes can make the difference in improving their performance and reducing the risks of injury. At this level, even the smallest gains in efficiency can drastically affect the outcome, with many medals won and lost with the smallest of margins.”

Arion has been working together with several research institutes and will continue doing so. “Through our continued collaboration with universities and institutes such as Maastricht University, we expect to be able to make new contributions to the world of research through the work performed with this prize. We will also be able to continue to ensure that Arion, and the athletes that use it, can benefit from scientifically validated principles from the cutting edge of research.”

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of