The HighTechXL-team Ipos has partnered up with Olympic medalist Imke Schellekens Bartels. Bartels has been named world champion several times. The new brand ambassador of Ipos will help raise awareness for the product of Ipos. Ipos announced this during XL Day, the HightechXL’s grand finale on Thursday.

Ipos has developed a product which will help riders in the way they control their horse. “Most of the injuries on horses come from riders that pull on one of the horses mouthpieces too hard”, Menke Steenbergen said in an earlier interview.

Although, Ipos first clients already came in during their time in the accelerator. Schellekens will have to help pave the path in the business of horses. Which can be a tough world to innovate, Steenbergen said.

Keep track of all XL Day news here.