Foto: Choice

About Choice, every child desired

  • Founders: Peter van de Graaf
  • Founded in: 2015
  • Employees: 4
  • Money raised: € 1.25 million (six private investors, two Institutional: Rabobank and Brabants start-up fund)
  • Ultimate goal: To make sure that no child is born undesired.

A valve inside a nickel-titanium implant the size of a dry grain of rice that is inserted into the fallopian tubes and can be opened and closed electronically to allow or stop sperm swimming upwards, which would then make it easy to regulate the fertility of a sexually active and fertile woman? That is the idea that entrepreneur and industrial designer Peter van de Graaf originally came up with about ten years ago. He started his own company Choice in an effort to achieve that idea.

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