© Usono

“Running a start-up is like an express train that never stops. You work from milestone to milestone and do everything you can to keep on growing.” Victor Donker, the co-founder of Usono, looks back with satisfaction on the early years of his start-up. The company makes holders that fasten existing ultrasound scanners to the body for continuous and dynamic monitoring. In the meantime, Donker has figuratively stepped out of the express train to define a new direction for Usono. Together with co-founder Jori Verbeek, the are working part-time instead of full-time for Usono. “We have made a so-called pivot, a turn, towards a new market, the movement sciences, sports, and research market.

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About the author

Author profile picture Linda Bak is always looking for the stories behind the news. She is fascinated by statistics and uses not only words but also numbers to tell these stories.