“Running a start-up is like an express train that never stops. You work from milestone to milestone and do everything you can to keep on growing.” Victor Donker, the co-founder of Usono, looks back with satisfaction on the early years of his start-up. The company makes holders that fasten existing ultrasound scanners to the body for continuous and dynamic monitoring. In the meantime, Donker has figuratively stepped out of the express train to define a new direction for Usono. Together with co-founder Jori Verbeek, the are working part-time instead of full-time for Usono. “We have made a so-called pivot, a turn, towards a new market, the movement sciences, sports, and research market.
Get full access to our archive by becoming a member of Innovation Origins. Sign up here as a supporter of independent journalism!
Become a member!
On Innovation Origins you can read the latest news about the world of innovation every day. We want to keep it that way, but we can't do it alone! Are you enjoying our articles and would you like to support independent journalism? Become a member and read our stories guaranteed ad-free.