To me, there’s something magical about technology. It was already like that when my father showed me the power of engine technology when I was a little girl. You don’t have to be technically literate to be charmed by the magic of technology. For example, I was enraptured when I saw a hologram for the first time. I felt honored when I first met Pepper the robot. And I had a smile from ear to ear when the first time I experienced the sensation of an imaginary roller coaster ride with a pair of VR glasses. It turns out that I am not alone in this. The magical power of technology is more widely known as The Third Law by science fiction writer Arthur Clarke. This law from the author of ‘2001: A Space Odyssey’ reads: “Any sufficiently advanced technology is indistinguishable from magic.”

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About the author

Author profile picture Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and senior lecturer in Research & Technology at HAN. Eveline is author of Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust.