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It suddenly landed here early this April. That wonderful Dutch term ‘anderhalvemetereconomie.’ As in ‘a-meter-and-a-half economy.’ (Dutch governmental guidelines stipulate social distancing should be at least 1.5 meters – not quite the US 6 feet limit, ed.)

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About the author

Author profile picture Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and senior lecturer in Research & Technology at HAN. Eveline is author of Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust.