Foto Pixabay

At the end of the 19th century, weight scales in France were advertised with the message that those who weigh themselves, know themselves well; and those who know themselves, they live well. Many decades later, Jawbone used the slogan ‘Know Yourself Live Better’ as a way to convince potential customers to use the UP wearable to track their physical data, such as calorie consumption and sleep patterns.

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About the author

Author profile picture Katleen Gabriels is a moral philosopher specializing in computer ethics at Maastricht University. She conducts research into the relationships between morality and computer technologies.