A while ago I went shopping in Amsterdam with my seven-year-old daughter. On her initiative; personally, I would rather go to the Kalverstraat during a game of Monopoly than in real life. Yet, this time I was all amazed. Whereas a few years ago the Kalverstraat for me, except for the extreme hustle and bustle, didn’t show any difference with any other city shopping street, this time I was totally captivated by the huge number of flagship stores. I started to realize that you can no longer call yourself a retailer if you don’t have a flagship store on the Kalverstraat.
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