It was actually launched in the summer of 2016: the car for women. The SEAT Mii by Cosmopolitan was the result of a collaboration between the SEAT design team and the editors and readers of the women’s magazine Cosmopolitan. The car was marketed as “exclusive” and aimed at the modern, fashion-conscious woman. The SEAT Mii by Cosmopolitan is ‘trendy’, ‘fashionable’, ‘sporty’, ‘versatile’ and ‘bold’ and offers the modern woman the opportunity to ‘express her personal lifestyle,’ says the marketing director.

Read all the articles in our archive by becoming a member of Innovation Origins. Sign up here as a supporter of independent journalism!

Become a member!

On Innovation Origins you can read the latest news about the world of innovation every day. We want to keep it that way, but we can't do it alone! Are you enjoying our articles and would you like to support independent journalism? Become a member and read our stories guaranteed ad-free.

About the author

Author profile picture Katleen Gabriels is a moral philosopher specializing in computer ethics at Maastricht University. She conducts research into the relationships between morality and computer technologies.