It was actually launched in the summer of 2016: the car for women. The SEAT Mii by Cosmopolitan was the result of a collaboration between the SEAT design team and the editors and readers of the women’s magazine Cosmopolitan. The car was marketed as “exclusive” and aimed at the modern, fashion-conscious woman. The SEAT Mii by Cosmopolitan is ‘trendy’, ‘fashionable’, ‘sporty’, ‘versatile’ and ‘bold’ and offers the modern woman the opportunity to ‘express her personal lifestyle,’ says the marketing director.

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About the author

Author profile picture Katleen Gabriels is a moral philosopher specializing in computer ethics at Maastricht University. She conducts research into the relationships between morality and computer technologies.