Mosa Meat burger

Last month a new movie came out, packed with celebrities and world class athletes. It drives home the message that a plant-based diet makes you healthier (manlier even) and allows you to compete on a higher level. Also, recent advances in plant-based meat substitutes and lab-grown meat suggest that we are able to enjoy the taste of meat, while skipping the inefficient step of growing and slaughtering an animal. So why don’t we invest in meat substitutes in the same way we invest in fossil fuel substitutes? I think we can be the generation that not only moves beyond burning fossil fuels, but also beyond eating animals.

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About the author

Author profile picture Auke Hoekstra is Senior Advisor Electric Mobility at Eindhoven Technical University and Founder of ZEnMo simulations