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The current COVID-19 crisis has a strong moral undertone. It forces us to ask the question anew: are we doing the right things and are we doing the right things well enough? Are we setting the right priorities? For most countries, the priority is to achieve rapid economic recovery. Of course, this is not strange when you see the gloomy economic outlook on display every day. But that focus on economic recovery is concerned with the recovery of the economy of the past, not the economy of the future. One could even argue that the priority choices made by so many nations today are damaging the economy of the future.

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About the author

Author profile picture Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and senior lecturer in Research & Technology at HAN. Eveline is author of Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust.