hands off © Tesla

While Uber recently raised $1 billion for its autonomous car division, the hype surrounding autonomous cars is declining. According to Gartner’s Hype Cycle, every new technology follows a process in which expectations initially rise (go uphill) and if goals and promises are not met in time, the same expectations decline (go downhill). The reason for this is the underestimation of the complexity of change. In addition, press reports about accidents with “autonomous Tesla’s or Ubers” lead to a distorted picture.

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About the author

Author profile picture Jan Wouters is an independent entrepeneur, at Wautomotive.nl. In the year that the car celebrates its 250th anniversary, he writes for Innovation Origins about the history of innovation.