Foto Pixabay

Jacinda Ardern has been getting my attention for some time now. Although I do follow global politics fairly closely, I would not be able to name any previous New Zealand Prime Ministers aside from the this current young female Prime Minister. She stands out. She is not only attracting my attention. In my opinion, never before has a prime minister of such a small country (New Zealand has less than 5 million inhabitants) been in the Dutch news so often with such positive news coverage.

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About the author

Author profile picture Eveline van Zeeland studied General Economics and Psychology. She is the owner of the Marketing Design Lab and senior lecturer in Research & Technology at HAN. Eveline is author of Basic book Neuromarketing and of the book Marketing Design with Customer Journey Mapping. She is also the author of several scientific papers on the theme of trust.