There is only one means of transport more popular in the Netherlands than the car: our faithful steel steed with pedals. Together we cycle some 15 billion kilometers a year in The Netherlands. That’s more than 880 kilometres per person. If we are cycling these great distances, why not do something useful with all those trips? That’s what the inventors of the ‘Snuffelfiets’ (‘browsing cyclists’, ed.) must have been thinking.

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