© MIWA

The packaging industry accounts for a large proportion of the plastic soup. A number of shops solve this problem by allowing customers to fill their own jars. “But this is only part of the problem,” explains Mirek Lizec, executive director of the Prague start-up MIWA, which stands for minimum waste. The start-up came up with a smart technology solution for the entire chain, from food producer to consumer. “We want to keep the use of plastic to a minimum throughout the supply chain.”

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About the author

Author profile picture Milan Lenters is a writer and editor. Through IO, he got to know his native city Eindhoven in a different way and sometimes looks with amazement at the many stories that lie ahead.