Arno Hermans, together with Victor Beerkens and others, devised an accelerator programme especially for sports start-ups, under the name Sport eXperience. That was at the end of 2015. Hermans said that “there are so many beautiful and clever things going on in the field of sports, that it is a shame not to apply this in everyday life”. The first version of the acceleration programme started in January 2016. Six more followed, including two in Denmark. The Sport eXperience team also gives advice to Start-ups. In 2015, Hermans dreamt of a “physical stadium as a breeding ground for sports innovation”, today Sport eXperience launches a virtual platform: Sport Tech Campus.
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