Markus Linder, inoqo (c) privat

“We are all responsible for what’s happening in the marketplace. If we don’t buy stuff, then it won’t be produced. But the system is not transparent. It’s time-consuming to find out how to buy things that are sustainable,” says Markus Linder, founder of the brand new Viennese start-up inoqo. He develops an app that makes it easy for consumers to align their consumption behavior with their values.

Get full access to our archive by becoming a member of Innovation Origins. Sign up here as a supporter of independent journalism!

Become a member!

On Innovation Origins you can read the latest news about the world of innovation every day. We want to keep it that way, but we can't do it alone! Are you enjoying our articles and would you like to support independent journalism? Become a member and read our stories guaranteed ad-free.

About the author

Author profile picture Hildegard Suntinger is a writer. She lives in Vienna as a freelance journalist and writes about all aspects of fashion production. She is interested in new trends in design, technology, and business. She is particularly excited about discovering interdisciplinary tendencies and the blurring of boundaries between different disciplines. The key element is technology, which changes all areas of life and work.