Yvette Watson (37), the co-founder of PHI Factory, finished second in the Dutch bank ABN AMRO Sustainable Top 50 competition in 2019 and was nominated again for the award this year. Sustainability has always been in her blood, ever since she started pursuing all kinds of green goals at a young age. She campaigned for Greenpeace, WWF and the Dutch Society for the Prevention of Cruelty to Animals (Dierenbescherming), waving homemade signs. Born into an entrepreneurial family – her father was an entrepreneur with his own architectural company – she also has the firm belief that you have an influence on your own happiness and success.

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About the author

Author profile picture Erzsó Alföldy is a versatile and experienced journalist with a background in science and culture. Writes about sustainability, the energy transition and equal opportunities for women in the labour market. Follows closely the developments in her native Hungary. For Innovation Origins she is currently producing a series of articles on female entrepreneurship and the funding gap'.