Astaxanthin is the first product with which Bicomer, a start-up company based in Bielefeld, Germany, hopes to make the animal feed and cosmetics industries more sustainable by using biotechnology. The high-quality carotenoid is not just renowned for its red colour. It is above all a vitamin-like ingredient that is frequently used in fish and poultry fodder. Even triathletes swear by its effectiveness as a dietary supplement. It is also used as an antioxidant and UV absorber in the cosmetics industry.
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