Six years ago, political and economic tensions between the West and Russia reappeared after a long period of time. Media speak of a new Cold War. Capital market restrictions and trade embargoes make it unattractive, or at least a lot more difficult than before, to do business with the Eastern European country. The message is clear: This is not the time to invest in a business relationship with Russia. Nevertheless, a few months ago, entrepreneurs from the Russian company Technospark took the step of opening an office on the Eindhoven High Tech Campus, Netherlands, using innovation and entrepreneurship to breathe new life into the cooled off relationship between the Netherlands and Russia.
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