SOEPS is back in town. Daan Melis, once the editor of SOEPS magazine, is now working on other ideas, but under the same brand name. “What used to be a magazine, has transformed into other cool things.” And cool, in Melis’s world, is also full of ambition. “I think we have a strong plan to restore relevance in the city center. Preparing it for the future. If we can continue on this path, the visitors and tourists of the future won’t be here just to go shopping. We will be able to offer them the highest goals: to get inspiration. 52 weeks a year.”

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Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of innovationorigins.com.