The JDE Promesso coffee machine, designed by the Eindhoven based design agency VanBerlo, has been presented with a Red Dot: Best of the Best award. The international jury rated the coffee machine for the business market as the best product in its category. The Promesso was designed in close collaboration with the client, Jacobs Douwe Egberts (JDE). The international design prize will be awarded on 4 July in Essen, Germany.


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The Red Dot Design Awards 2016 reward the best designs from the previous year. 5,200 designs from 57 countries were assessed by a 41-member jury. The jury deliberated the outcome of the Red Dot Design Awards for three main disciplines, Product, Communication and Concept, divided into 31 categories. The most outstanding designs take home a Best of the Best award. Less than 2% of all entries are distinguished with such an honourable prize.

Next to the Best of the Best award, VanBerlo also won Red Dots for VanBerlo won awards for MetalFAB1 (Additive Industries), Nefit Easy (Bosch) and two microwave ovens (ATAG).

Due to its special design and intuitive touchscreen, the Promesso is extremely straightforward to operate. The coffee machine can save favourite variations and can remember the preferences of multiple users.

Harrie Wessels (Global Design & Innovation Manager JDE Professional): “We have found the perfect partner in design agency VanBerlo, with whom we have been working for more than 15 years. The design agency complements our knowledge perfectly, and always knows how to translate briefings for the best design. That was done extremely well with the Promesso coffee machine: design and functionality are optimised down to the smallest detail.”

Sjoerd Hoyinck (Design & Development Director VanBerlo): “In the last 15 years we have witnessed tremendous changes in the market. JDE is the only roaster that continues to develop its own technology and equipment, in line with the brand. Given the fierce competition, the Red Dot: Best of the Best is a solid recognition of high quality and a well-deserved acknowledgement of our long-term cooperation.”

Earlier this year, VanBerlo also won several prizes at the iF-awards Event