(c) Unsplash - Matthew Bennett

Perceptions regarding opportunities in old age are culturally embedded, says Americanist and cultural scientist Ulla Kriebernegg. She criticizes the predominantly negative images of old age and calls for new narratives that make it possible for society as a whole to age well. Doctor of Philosophy and Associate Professor Ulla Kriebernegg is vice-chairwoman of the European Network in Aging Studies and founder of the multi- and interdisciplinary Age and Care Research Group at the University of Graz in Austria. Together with other researchers, she wants to raise awareness of age discrimination and point out the individuality and diversity related to the experience of old age. In doing so, she focuses on the term comfortable aging which the American scientist Margaret Cruikshank coined. This stands for aging according to one’s own needs and abilities and takes vulnerability into account. In comparison, the term successful aging suggests pressure to perform as well as competition. As an Americanist and cultural scientist, Kriebernegg approaches the subject from the perspective of literature, film and art. An interview with the scientist:

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About the author

Author profile picture Hildegard Suntinger is a writer. She lives in Vienna as a freelance journalist and writes about all aspects of fashion production. She is interested in new trends in design, technology, and business. She is particularly excited about discovering interdisciplinary tendencies and the blurring of boundaries between different disciplines. The key element is technology, which changes all areas of life and work.