Josefien Groot, Qlayers, © IO

Ever since she was little and at her father’s tulip company, she already had a keen taste for entrepreneurship. Yet it wasn’t until she was 19 that Josefien Groot really made her mark with her first start-up. Yogachicks was where she sold leggings made from recycled plastic. However, she felt she needed a more solid foundation, so she sold her business and went off to university. In the end, she did a Master’s degree in Complex Systems Engineering & Management at TU Delft, where she met her current business partner Ruben Geutjens. Together they founded Qlayers in August 2017. Geutjens -out of a passion for technology, Groot -out of a passion for sustainability and entrepreneurship. They currently run a company with 12 employees (“and a range of vacancies”) from all corners of the world. Their mission: to automate coating processes and make them accessible for every conceivable purpose.

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About the author

Author profile picture Bart Brouwers is co-founder and co-owner of Media52 BV, the publisher of